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Royal Caribbean Leaning on AI to Manage Pricing More Effectively

#artificialintelligence

Royal Caribbean International is looking to artificial intelligence (AI) to help manage the millions of price points it offers. "Even within each ship there are multiple inventory types ranging from a typical interior cabin, the most basic stay, to areas that can hold up to 12 people and are over 1,000 square feet," Michael Goldner, Vice president, Revenue Management, Royal Caribbean International, told Hospitality Net. Dream Cruises to Debut World's Longest Roller Coaster at... Virgin Voyages Will Allow Cruisers to'Shake for Champagne... For a long time, inventory has typically been managed manually by a team of revenue management analysts. However, it's appearing more likely that, in the future, these analysts will be managing controls to change the price rather than relying on a system to manually change it.


Royal Caribbean Leaning on AI to Manage Pricing More Effectively

#artificialintelligence

Royal Caribbean International is looking to artificial intelligence (AI) to help manage the millions of price points it offers. "Even within each ship there are multiple inventory types ranging from a typical interior cabin, the most basic stay, to areas that can hold up to 12 people and are over 1,000 square feet," Michael Goldner, Vice president, Revenue Management, Royal Caribbean International, told Hospitality Net. Dream Cruises to Debut World's Longest Roller Coaster at... Virgin Voyages Will Allow Cruisers to'Shake for Champagne... For a long time, inventory has typically been managed manually by a team of revenue management analysts. However, it's appearing more likely that, in the future, these analysts will be managing controls to change the price rather than relying on a system to manually change it.